About us
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Sustainability
Our Journey
Yureka The Label began with a simple yet powerful idea: fashion should not come at the expense of our planet. Our journey started with a commitment to redefine the industry's approach towards the environment. As a brand, we recognise the need for eco-friendly practices in fashion, and we're proud to be at the forefront of this change. Our mission is to offer clothing options that are stylish, comfortable, and kind to the Earth.
Conscience
Crafting Comfort
In a world where fast fashion dominates, we choose a different path. Our men's underwear line is crafted from organic bamboo, epitomising our sustainability and wellness ethos. Bamboo, as a resource, is naturally soft, breathable and incredibly gentle on the environment. It grows rapidly, requires less water, and is inherently organic, free from harmful pesticides. This choice reflects our commitment to creating good products for you and the planet.
Our Environmental Commitment
Beyond Fabric
At Yureka, we go beyond just using eco-friendly materials. Our dedication to the environment is reflected in every aspect of our operations. From minimising waste in our production processes to conserving energy and water, we ensure that every step is towards a greener future. We continuously strive to improve and innovate to reduce our carbon footprint and promote environmental stewardship.
A Promise
Quality and Integrity
Our Organic Bamboo Men's Underwear isn't just a product; it's a statement of our values. We promise unparalleled comfort, enduring quality, and a design that keeps your health and the planet's well-being in mind. Every pair of underwear is a testament to our belief in ethical fashion, combining luxury with responsibility.
Our Environmental Commitment
About US
Born and raised in Lebanon, Joe grew up immersed in a culture where beauty, tradition, and artistry were deeply woven into everyday life. From a young age, he was drawn to the elegance of design, beginning his journey in the bustling fashion scene of Beirut before relocating to Australia in 1998.
In 2008, Joe opened the doors to Joe Halabi Couture on Sydney Road in Brunswick — a boutique that quickly became synonymous with luxury, elegance, and exceptional craftsmanship. With a deep understanding of traditional couture techniques and an intuitive sense of modern style, Joe creates one-of-a-kind gowns that celebrate each woman’s individuality and grace.
Over the years, Joe’s designs have captured attention on both national and international stages — gracing red carpets, Fashion Week runways, the Melbourne Cup, and the front pages of international magazines. His creations have been worn by celebrities, fashion icons, and brides seeking something truly unforgettable.
With an ever-growing clientele across Australia and beyond, Joe Halabi Couture continues to be a name celebrated for its timeless vision, flawless tailoring, and the ability to turn a moment into a masterpiece.
Join us
Our Mission
At Yureka The Label, we invite you to be part of a movement that values the planet as much as you do. Every purchase is a step towards a more sustainable future, a future where fashion and nature coexist in harmony. Together, let's redefine what it means to be fashionable and responsible.